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50 YEARS OF ABC – Join the Party!

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In 1972, two Americans opened up a bargain bookstore next to Madame Tussaud’s in Amsterdam, selling remainder books and magazines from the US. Lynn Buller, a fellow American, joined them that same year – and she never left. She took over the company in 1983 along with her family.
The American Book Center – ABC for short – opened another English-language bookstore in The Hague in 1976, and a third store in the Westfield Mall of the Netherlands in Leidschendam in 2021 .

We want to celebrate 50 years of independent bookselling with booklovers, (ex-)staff and friends!
Join us for the kick-off event on April 16th in one of our stores in Amsterdam, The Hague or in Leidschendam. You can expect:

– 10% discount on all in-stock items (in the stores, not online). Holders of valid discount cards from the ABC will receive a 20% discount.
– a bookish surprise set for every lucky finder of one of our ABC Golden Bookmarks, which will get hidden throughout the stores
– festive atmosphere including small goodies and music: enjoy The Oldtime Stringband playing live in our Amsterdam store, starting from 15:00
– a fun activity for kids in our Amsterdam store

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