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ABC History

ABC Anecdotes: Postcards in Amsterdam

by Lynn The ABC started in 1972 after Mitch Crossfield and Sam Boltansky, who knew each other from Baltimore, came to Amsterdam in 1971 and saw the lines of English-speaking tourists outside Madame Tussaud's on the Kalverstraat, then one of the busiest shopping streets in Europe. They went to the jewelry [...]

2026-08-24T22:02:14+02:00Tags: , , , |

ABC Anecdotes: From the beginning

To mark our 50th anniversary, we’re going back through the archives to share some of our more memorable stories. “1997: ABC at the Moscow International Book Fair” by Lynn After watching Dutch media magnate and Moscow Times founder Derk Sauer’s recent interview on the Dutch Summer Nights TV [...]

2026-08-15T17:43:23+02:00Tags: , , , |

ABC Anecdotes: From the beginning

To mark our 50th anniversary, we’re going back through the archives to share some of our more memorable stories. “Shoes” by Lynn In 1972, co-founder Mitch Crossfield decided to have the attic at Kalverstraat 158 converted into an apartment so that he could live above the store. Via [...]

2026-08-15T17:42:40+02:00Tags: , , |

Hooray! We turned 50

We recently celebrated our 50th anniversary with ABC on a lovely sunny Saturday. It was a day filled with an extra 10% discount on all stock, hidden Golden bookmarks to win amazing prizes, live music, seventies-inspired cake, and not to forget a lot of champagne. The festivities don't end here, though! [...]

2026-08-27T14:56:43+02:00Tags: , |
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